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Green strategy vs. ?greenwash?

Green strategy vs. ?greenwash?
Is your business full with intellegent green strategy or is it full of green(hog)wash? According to Pam Gordon, president of Technology Forecasters Inc., a research and consultng company in Alameda, Calif., many companies are more interested in putting out press releases that tout their green initiatives rather than actually rolling up their sleaves and creating sustainable green strategies. She calls the fluffy pr-based green efforts nothing but ... (more)
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2007-03-11 09:30:30
 
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